TikTok is getting a search widget for iPhone users. This feature, which will operate similarly to Google’s search bar, will enable direct searching on TikTok. This move seems to be heating up the social media giant’s race with Google.
TikTok is gaining search widget support on iPhone
TikTok is gaining a search widget feature for iPhone users. This support, which offers a window item similar to Google Search, highlights TikTok’s search feature. It will allow iPhone users to access the search screen directly without opening the application and navigating through menus.
Earlier this year, TikTok released an advertisement with the slogan “Search with TikTok,” demonstrating its desire to become a search engine. With the introduction of search support for iOS, the platform is adopting a competitive approach against Google’s search widget.
The new feature offered by the social media giant shows that TikTok wants to be more than just an entertainment platform. According to Google’s Senior Vice President Prabhakar Raghavan, TikTok has become an integral part of young people’s daily lives.
TikTok has become a news source for many users
A study conducted by Google showed that 40% of users aged 18 to 24 in the US used TikTok instead of Google for their lunchtime. Moreover, TikTok has become a news source for many users.
Although TikTok’s desire to become a search engine is intriguing, how it will survive in this market has been a subject of debate. A report published last year showed that TikTok’s search feature suggested incorrect information 20% of the time.
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